Services

Bookkeeping & Financial Statement Preparation

• General Ledger Maintenance

• Bank and Credit Card Reconciliations

• Subledger-to-General Ledger Reconciliations

• Cash Basis-to-Accrual Basis (GAAP) Conversions

• Inventory Accounting

• Fixed Asset Accounting

• Payroll Entries & Reconciliation

Chart of Accounts: Diagnostic/Design/Reboot

A well-structured chart of accounts (COA) makes your financials easy to understand, to see where your money is going and how your business is performing.

What We Do:

• COA Diagnostic - Review your current COA structure for gaps, clutter, and inconsistencies.

• Business Mapping - Align accounts with your cost and revenue models.

• GAAP & IRS Compliance - Ensure the COA supports standard reporting requirements.

• Scale - We apply foresight to ensure that your COA is scalable and adaptable to changing business conditions and growth.

Accounting Best Practices Consulting & Implementation

We guide you through designing optimal internal processes for implementing Generally Accepted Accounting Principles (GAAP). We help build a framework that balances:

• Operational Relevance -Your numbers reflect what's truly happening in the business.

• Internal Accuracy & Transparency - Internal data you can trust, shared clearly across the team.

• Regulatory Compliance - Audit readiness in accordance with GAAP and IRS requirements.

Our services include:

• Process Design & Implementation - Build end-to-end accounting workflows and data capture systems that run smoothly and scale with you.

• Internal Control Optimization - Review and refine controls to protect assets and ensure integrity.

• Technology Integration - Leverage the right tools to streamline operations without sacrificing oversight or compliance.

The Result: A stronger accounting framework that supports growth, reduces risk, and keeps you ready for opportunity.

Risk Assessment and Mitigation

No strategic plan is complete without Risk Assessment and Mitigation. Herron McDade partners with you to examine those factors that could adversely impact your goals, while providing solutions to reduce risk.

We provide

• Financial Liquidity Analysis - Identification of vulnerabilities in cash flow, revenue streams, and cost structures.

• Credit & Liquidity Risk Review - Evaluate credit exposure, debtor risk, and liquidity reserves.

• Operational Risk Mapping - Identification of process inefficiencies, bottlenecks, and control gaps.

• Fraud Risk Assessment - Evaluation of internal controls to prevent and detect fraud.

• Scenario Modeling - Planning for best-case and worst-case scenarios.

Cash Flow Analysis & Capital Budgeting

Protect your business from cash shortfalls and build the runway to grow with confidence.

Cash flow issues sink more businesses than bad ideas ever will. Revenue alone isn't enough. You need the timing, visibility, and capital strategy to keep growth on track and avoid costly surprises.

Here's how we make it happen:

• Real-time visibility – Know exactly when money comes in, when it goes out, and where the gaps lie.

• Plan with confidence – Avoid payroll crunches, surprise shortfalls, and sleepless nights with reliable short-and long-term projections.

• Smarter funding decisions – Decide when to reinvest, when to reserve, and how to fund growth without overextending.

• A financial runway that scales – Ensure your capital strategy supports both survival today and expansion tomorrow.

The Result: You gain the confidence to grow without fear of running out of cash-and the clarity to know exactly what it will take to get there.

Pricing Strategies

Price with purpose-not guesswork.

Herron McDade helps you develop pricing strategies grounded in real cost data, market positioning, and business goals.

We analyze your historical and current cost trends to uncover opportunities for smarter pricing across your products and services. The result? Pricing that supports profitability, market competitiveness, and brand strategy.

What We Deliver:

• Cost Trend Analysis – Review of historical and real-time cost data to understand margins and variability.

• Pricing Model Design – Create pricing frameworks to reflect actual costs, value, and strategic goals.

• Profitability Analysis – Identify which products and services are helping (or hurting) your bottom line.

• Promotion Planning – Set clear, cost-informed parameters for product discounts and sales campaigns.

• Strategic Brand Alignment – Ensure pricing supports market positioning and strengthens brand perception.

Budgeting & Financial Modeling

Your business goals deserve more than guesswork. They deserve a plan backed by numbers you can trust.

Herron McDade believes every business goal should be measurable, actionable, and tied directly to financial strategy. We help you define success in clear terms; then build the tools to track, forecast, and adapt in real-time, turning data into confident decisions.

Our Services Include:

• Goal-Driven Budgeting - Turn your goals and vision into measurable targets.

• Revenue & Cost Modeling - Identify the real levers behind profit and cash flow and learn how to pull them.

• Data-Backed Forecasting - Anticipate challenges and opportunities before they happen.

• Variance Analysis - Instantly see where performance is off-track and take action fast.

• Cash Flow & Capital Planning - Ensure resources are available when you need them.

• Scenario Planning - Navigate uncertainty with confidence.

The Result: You gain clarity, control, and a roadmap for sustainable growth.